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Yantang introduces new products in combibloc: Delicious milk drinks for children June 2006. China’s milk market has grown dramatically in the past few years – and competition has become increasingly fierce, too. To survive, and exploit profitable markets in this cut-throat climate, Guangdong Yantang Dairy Co., Ltd. carried out a market survey to identify potential new areas for development. The results showed that, in contrast to the fiercely-contested adult target group, there are still huge opportunities for profit in the segment dealing with products specifically for children. A small format with a big impact With the assistance of SIG Combibloc China, over the past year Yantang Dairy has developed its first two products for children - a plain yoghurt drink and a fruit-flavoured yoghurt drink - and successfully introduced them in China in the combiblocMini 150 ml format with drinking straw. The third product - sweetened milk - was launched in June 2006. With around 600 employees, Yantang Dairy is one of the leading brands in the milk segment in Southern China. The company is based in Guangdong province and works with the CFA 712-32 and CFA 112-32 filling lines. 
Picture Caption: Yantang Dairy has developed its first two products for children - a plain yoghurt drink and a fruit-flavoured yoghurt drink - and successfully introduced them in China in the combiblocMini 150 ml format with drinking straw. The third product - sweetened milk - was launched in June 2006. Your contact: Lisa Wang - Marketing Communications Manager SIG Combibloc (Suzhou) Co., Ltd. - Shanghai Office 19F/, Universal Mansion, 172 Yu Yuan Road, Shanghai, 200040, PRC Phone: 021 62480885 Fax: 021 62499541 E-mail: lisa.wang@sig.biz SIG Combibloc is one of the world's leading system supplier of carton packaging and filling machines for beverages and food. Employing approx. 3,940 people, the company recorded sales of EUR 1,097 million in 2005. SIG Combibloc is a division of SIG Holding AG, Neuhausen am Rheinfall. |
