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2007 Tianjin Dairy Conference and Exhibition The 13th annual conference of China Dairy Industry Association (CDIA) and exhibition were held during August 22-24, 2007 in Tianjin. Nearly 2,000 entrepreneurs, experts and visitors from both home and abroad participated in this prestigious event in China’s dairy industry. About 200 well-known enterprises demonstrated their latest achievements in dairy machinery, packaging materials and printing, additives and ingredients, production technology etc. SIG Combibloc has been a participant in this professional trade show for several consecutive years. This time, SIG Combibloc focused on direct communications with existing and potential customers through interview and conversation in an open reception room, finding customer needs, offering them comprehensive packaging solutions, and demonstrating new technologies and dairy carton packaging development in recent years. The event arrangements satisfied the visitors and very positive feedback returned. 
Photo Caption 1: The opening ceremony of The 13th Annual Conference of China Dairy Industry Association (CDIA). Photo Caption 2: The SIG Combibloc room gives visitors a good place for one-on-one communications. Promotion of UHT milk with real fruit particulates Mengniu Dairy, one of China’s leading producers of milk products, launched the world premiere UHT milk drink containing real fruit particulate packaged in combiblocMini 250 ml since the end of 2006. This is the first time that SIG Combibloc’s unique technology has been used in the UHT milk segment to fill a food product with chunky content. The new products containing real fruit particulate are available as strawberry, peach, coconut and aloe vera flavours, packaged in combiblocMini 250 ml with a drinking straw attached. They stand for innovation and added value while offering consumers a truly new taste experience with enhanced nutritional value. Therefore, the products are positioned as premium milk drinks, primarily targeting young females who value physical well-being, natural taste and a fashionable lifestyle. The packaging solutions from SIG Combibloc provide the benefits of filling system flexibility and state-of-the-art technology. That combination offers the highest levels of efficiency and innovation which Mengniu desired. Hence, the vital solution needed to realize the launch of the new products was the unique particulate filling technology from SIG Combibloc that also allows the aseptic packaging of products with chunky content. Since the product launch, the new milk products have appeared on supermarket shelves in major cities throughout China. Their success is attributed to the smoothly implemented product introduction and a diversity of marketing events organized by Mengniu. Both retailers and consumers have given good marks for the eye-catching packages and distinctive taste of these new products. Sales after the successful product launch have climbed up in the whole country wide. In 2007, Mengniu invited actress Xu Jinglei to endorse the new UHT milk products, and kicked off a Consumer Membership Club and "Credits for double gifts" campaign. "Milk & fruit offers innovative beauty", UHT milk with real fruit particulates products have walked into our lives and become increasingly popular. 
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