|
"The revolution in the soup market": Erasco launches soups in combiblocStandard October 2004. "The revolution in the soup market: New technology. New quality dimension. New taste dimension" – this is the slogan Campbell Germany's Erasco brand is using to promote its new vegetable soups. In the course of a widespread growth offensive, these have been on sale since September in the carton pack combiblocStandard, 1,000 ml, from SIG Combibloc. The vegetable soups are finely pureed and available in the flavours summer vegetable, potato & vegetable, tomato & vegetable and pumpkin. These low-fat soups are packed with vegetables that are rich in vitamins A and B. They contain no artificial preservatives or taste enhancers and help to provide a balanced diet. With the product launch of vegetable soups in the SIG Combibloc carton pack, Campbell Germany intends to liven up the German soup market. To this end, the market leader in the German soup market is therefore consistently positioning its Erasco brand in the sector "balanced nutrition". Soups are "in" "The delicious carton-packed wellness soups play a major role in our innovation programme," says Sandra Theile, Senior Product Manager Soups at Erasco. "Although the 1-litre pack primarily targets families, it is also a great option for anyone looking for good, nutritious food." The launch is supported by a large-scale TV campaign as well as promotions with sampling. Soup products are absolutely "in" in Germany. According to ACNielsen, the market grew by 1.3 percent to 563 million EUR in the year 2003. Campbell Germany is the clear market leader: In 2003, it held a market share of 32 percent in the total soup market, 52 percent for stews, 27 percent for wet soups and 55 percent for instant soups. Download Media Release 041101 Your contact: Heike Thevis – Press Officer SIG Combibloc GmbH Rurstrasse 58, D-52441 Linnich, Germany Tel: +49 2462 79 2608 Fax: +49 2462 79 17 2608 E-mail: heike.thevis@sig.biz SIG Combibloc is one of the world's leading systems suppliers of aseptic beverage cartons and filling machines. Employing approx. 3,900 people, the company recorded a turnover of EUR 1.058 million in 2003. SIG Combibloc is a division of SIG Holding AG, Neuhausen am Rheinfall. ;)
Since September, the vegetable soups of Campbell Germany's Erasco brand have been on sale in the carton pack combiblocStandard, 1,000 ml, from SIG Combibloc. They are available in the flavours summer vegetable, potato & vegetable, tomato & vegetable and pumpkin. News overview >> |
