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Great brand, great packaging March 2006. A great brand needs great packaging. This is why Coca-Cola has opted for the combifitMagnum aseptic carton packaging by SIG Combibloc to position the popular NESTEA products. The refreshing iced tea which comes in three delicious flavours, lemon, peach and forest berries, is now coming out big in the 1.5 litre carton pack with convenient combiTwist screw cap. "Although tea is basically a traditional drink, people are now enjoying it all over the world, not just in countries like Japan or Great Britain where it is part of the national heritage and culture. Today the invigorating and healing effects of tea are linked with other aspects such as enjoyment, wellness and convenience," says Martin Hilfer, Brand Development Manager Tea & Coffee at Coca-Cola GmbH in Berlin. "NESTEA combines traditional and modern elements. This mixture of natural tea extract and fruit concentrate offers the ultimate in refreshment and enjoyment. All NESTEA products are non-carbonated and contain no artificial colours or preservatives. We aim to show just how special the product is by way of the packaging. And that's why we selected combifitMagnum. This large, eye-catching carton pack from SIG Combibloc gives our product a totally different look and really sets it apart from the competition." combifitMagnum with combiTwist screw cap is a great thirst-quencher and ideal for families. Thanks to the screw cap, the carton pack can be transported even after it has been opened.The flavour is sealed in and the product is protected from any outside influences.The carton pack features four large display surfaces and, according to Martin Hilfer, this was one of the main reasons for changing over from the PET bottle to the carton pack for the 1.5 litre volume. "The carton pack offers lots of space for a good design and information for the consumer – for example that no deposit has to be paid for the ecologically advantageous beverage carton," says Martin Hilfer. "In Germany, people are adopting a healthier lifestyle and better eating habits. Looking at life positively, getting things into balance and achieving a feeling of well-being are important issues – and they can all be put across via the carton pack." Download Press Release 060302 Your contact: Heike Thevis – Press Officer SIG Combibloc GmbH Rurstrasse 58, D-52441 Linnich, Germany Tel: +49 2462 79 2608 Fax: +49 2462 79 17 2608 E-mail: heike.thevis@sig.biz SIG Combibloc is one of the world's leading system supplier of carton packaging and filling machines for beverages and food. Employing approx. 3,940 people, the company recorded sales of EUR 1,097 million in 2005. SIG Combibloc is a division of SIG Holding AG, Neuhausen am Rheinfall. ;)
A great brand needs great packaging. This is why Coca-Cola has opted for the combifitMagnum aseptic carton pack by SIG Combibloc to position the popular NESTEA products. This refreshing iced tea which comes in three delicious flavours, lemon, peach and forest berries, is now coming out big in the 1.5 litre carton pack with convenient combiTwist screw cap. News overview >> |
