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Success in strategic growth region Success in strategic growth region: SIG wins one of Brazil’s biggest dairy producers as a customer Market expansion beyond Europe’s borders announced last November is under way: SIG has succeeded in winning Batávia S.A. as a new customer in Brazil. Through this collaboration with one of the largest dairy products producers in Brazil, and fully in line with the group’s strategic orientation, the SIG Combibloc division is continuing to expand its presence in South America’s major market. By winning Batávia S.A. Indústria de Alimentos as a new customer, SIG Combibloc has reached a key milestone in its build-up of the strategic growth area of South America. In November 2005, SIG announced that, in addition to the strengthening of its position in the segment of carton packages for food products, it would above all be emphasizing market expansion outside of Europe, including South America in addition to Asia and the Middle East/Africa. Following an intense phase of market penetration in 2006 and 2007, the construction of the company’s own packaging materials production plant is scheduled to begin around the end of 2007. Commenting on the new partnership with Batávia, Rolf-Dieter Rademacher, CEO of SIG, says, “Winning Batávia as a new customer shows us that our increased focus on South America is already having an impact on the market. This gives me confidence in the continued market development for aseptic beverage cartons which, with around seven billion liters sold each year, offers attractive growth perspectives for our company and our products.” Exemplary cooperation concept The joint project is proving to be a groundbreaking concept for both companies and one that promises further successes in the market. Batávia opened a new plant dedicated to a range of new product lines near its headquarters in Brazil’s Federal State of Paraná. At this location belonging to the new customer, SIG Combibloc has installed a complete filling line with applicators and downstream equipment. The investment, which extends usage of the combifit product line, thereby making it available for the first time on the South American market, is valued at EUR 4 million. Batávia S.A. Batávia S.A. Indústria de Alimentos is one of the most important suppliers to Brazil’s market for dairy products. The company, which has a portfolio containing no less than 219 products, has grown steadily in recent years and, with a manpower strength of some 1,700 employees, achieved net sales in 2004 of around EUR 200 million. The collaboration with SIG is also a significant step for Batávia as, for the first time, the company is now active in the segment of non-carbonated soft drinks.  Download Media Release 060123 (PDF, 30kB) News overview >> |
