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One of the biggest producers of dairy products chooses SIG for new premium line in Germany Another large dairy customer, Campina, has chosen SIG’s combiblocSlimline format for the launch of a new premium line. One of the reasons Campina opted for the carton packaging of SIG Combibloc, a division of SIG, was the new combiSwift cap which offers clear advantages in terms of convenience for end consumers a well as benefits in terms of logistics for SIG customers. With sales revenues of some EUR 1 billion, Campina is one of the biggest producers of dairy products in Germany. Campina plans to enter the German UHT milk market with its Landliebe brand in 2006. Until now, Landliebe has only been active in the fresh milk sector. The new UHT premium products will be offered in combiblocSlimline cartons with the new combiSwift cap. In the opinion of Rolf-Dieter Rademacher, CEO of SIG, this success confirms the company’s strategy to expand its business in the German milk segment in the years to come: “Especially our new combiSwift cap has numerous advantages for both our customers and end consumers.” combiSwift The innovative combiSwift cap has been developed by SIG allCap. Introduced in September 2005, the new cap for aseptic beverage cartons meets high quality and convenience requirements. The opening procedure of combiSwift is based on a new technology which allows to open the cap easily and without using force. Milchwerke Thüringen GmbH, a subsidiary of Humana Milchunion eG, is the world’s first supplier to use the benefits of SIG Combibloc’s new screw cap. Campina Annual sales revenues of some EUR 846 million and a milk processing volume of 1.1 billion kilograms make Campina a leading producer of dairy products in Germany. In Germany, Campina has six locations: Headquarters are in Heilbronn, further production facilities and locations are in Elsterwerda, Guetersloh, Cologne, Prenzlau and Schefflenz. The most important brands are the premium brand Landliebe and the umbrella brand Campina. Download Media Release 060404 News overview >> |
