Tag: Product differentiation

A roundup of category challenges
Milk or water. Food or alcohol. Depending on what is being processed and packaged, complexities in each category often vary. Get an insight into what our experts think in this roundup.

Packaging the future
From convenient, high-quality ready-made meals to plant-based snacks, how can today’s trends shape the packaging of tomorrow? Find out in our new series Food for thought.

What are the factors shaping packaged food?
The packaged food industry is on the upswing; however, it is not without its own set of challenges. Explore the top complexities facing this category.

What are the hurdles to growth in dairy?
Delve into the dilemmas facing the dairy industry as evolving factors add to the complexities in this well-established category.

What is so complex in packaging water?
Explore the intricacies of packaging water and get an expert’s insight on why this seemingly simple category isn’t that easy to get right.

What is priority in plant-based manufacturing?
Examine the top challenges that make plant-based a complex category to navigate despite its soaring popularity.

What makes food and beverage manufacturing complex?
In our new series Expert insights: category complexities, find out what industry experts think are some of the key challenges in food and beverage manufacturing.

What all does packaging do?
In the final part of Time Travel with Packaging, we revisit the varied roles packaging has played over the years and how it is an integral part of how a product or brand is perceived.

Packing a punch in branding
In part six of Time Travel with Packaging, we explore how packaging elevates brand perception and becomes an integral part of the brand story.

Evolution of info labels
In part five of Time Travel with Packaging, we look at how providing consumers relevant information can be key to building brand loyalty – and how such information has been dispensed over the years.

When packaging inspires taste
In part four of Time Travel with Packaging, we explore how instructional information on packaging has been pivotal in bringing about a shift in the consumer mindset when it comes to adopting new products.

When packaging brings value
In part three of Time Travel with Packaging, we explore how promotional offers on packs can make consumers feel valued.