What makes SIG special? Laura Knudsen

For Laura Knudsen, Key Account Manager, what makes SIG special comes down to one thing: the people.

Seven months into her role as Key Account Manager for the QSR channel in North America, what stood out immediately was the genuine care people show — for customers, for their work, and for each other. Coming from previous experiences, Laura was surprised by how welcoming and connected the culture feels. For Laura, what makes SIG different is the combination of collaboration, openness, and a global organization that still feels closely connected.