Benefitt chooses SIG’s aseptic carton system to pioneer high-protein UHT milk in Thailand
Benefitt
a new brand developed by Lactasoy Co. Ltd., is an innovator in Thailand’s dairy sector, committed to delivering nutritious, functional, and delicious dairy products that align with today’s healthier lifestyles. The company’s mission is to empower consumers with choices that combine great taste, high nutritional value, and convenience – without compromise. Benefitt is dedicated to bringing high-quality products to the market, supporting the fast-evolving demands of health-conscious consumers across Thailand.
Their challenge
Amidst Thailand’s growing demand for premium, healthy dairy products, Benefitt set out to launch an innovative, high-protein UHT milk. As modern consumers increasingly seek nutritious products free from excessive sugar and preservatives, Benefitt recognized a gap - and an opportunity - in the market for wholesome, truly “better-for-you” milk-based beverages. Before Benefitt’s innovation, high-protein milk in Thailand was predominantly offered in pasteurized formats. These products faced significant limitations: they required a cold chain for storage and transport, resulting in higher logistics costs and restricted access to only certain regions. In addition, the short shelf life of pasteurized milk increased the risk of waste and made wide, efficient distribution nearly impossible – especially to rural or remote areas. These barriers left many consumers without convenient access to healthy, high-protein options.
Overall industry challenges
Avoiding unhealthy products
Growing consumer skepticism towards products laden with sugar, preservatives, or artificial stabilizers. Mounting demand for fresh-tasting, clean-label recipes that retain both nutritional profile and taste.
Distribution constraints
Traditional distribution models, particularly for pasteurized or “fresh” dairy, necessitate energy-intensive cold chains, driving up logistics costs and limiting market reach. Short shelf life restricts placement opportunities and increases risk of costly product waste at retail.
Solution
Benefitt partnered with SIG to launch Thailand’s first high-protein UHT milk in SIG SmallBloc 350 ml aseptic cartons, using an SIG Small 24 Aseptic filling machine for flexible and efficient production. SIG’s aseptic technology enabled Benefitt to offer a product that is not only high in nutritional value but also future-ready for modern distribution. Aseptically packed products in aseptic cartons do not need to be refrigerated and come with an extended shelf life. Ready-to-drink high-protein UHT beverages seamlessly fit into busy, modern lifestyles.
Key attributes of SIG’s aseptic solution
Preserves high product quality without refrigeration
Retains the natural flavor, color, and nutritional value of dairy products better than alternative processes. Color and flavor advantages ensure that the product tastes and looks as good as fresh.
Enables cleaner labeling
Keeps products “free from what’s bad”: no added sugar, no preservatives, no artificial stabilizers – responding directly to consumer trends for healthier, natural beverages.
Unlocks new market potential
No need for refrigerated transport or storage: aseptic carton packs can reach both urban and remote customers without cold-chain infrastructure. Extends shelf life significantly, reducing waste throughout the value chain.
Supports innovative recipes
Enables the creation and ambient distribution of high-protein, functional beverages. Allows for versatile formulations that address breakfast, meal replacement, or sports nutrition.
Impact and benefits
Product premiumization
Benefitt successfully entered a new, value-added product segment with its high-protein UHT milk, responding to premium, health-conscious demand, and setting a new benchmark in Thailand.
Easier, broader, and more cost-efficient distribution
Retailers can stock Benefitt’s high-protein UHT milk virtually anywhere – from city kiosks to rural shops – confident in its long shelf life and high quality without refrigeration.
No cold chain required
Lower energy and logistics costs, simplified supply chains, and minimized product waste, all while enabling long-distance shipments and longer on-shelf presence.
Better consumer experience
Customers enjoy a nutritious, high-protein milk that tastes like fresh – anytime, anywhere, and without compromise.
