Etiqueta: Premiumización

Envasando el futuro
Desde cómodos platillos preparados de alta calidad hasta aperitivos de origen vegetal, ¿cómo pueden las tendencias actuales dar forma a los envases del mañana? Descúbrelo en nuestra nueva serie Novedades en los alimentos envasados.

CÓMO ENTREGAR EL MENSAJE CORRECTO
Destacar entre la multitud significa encontrar las mejores formas de mostrar su marca. Pero, ¿cómo puede averiguar qué funciona mejor para usted? Siga leyendo en nuestra revisión Destacando en el Omnicanal.

JUZGANDO UN PRODUCTO POR SU PORTADA
En la segunda parte de Destacando en el Omnicanal, centramos nuestra atención en el diseño de envases. ¿Qué influencia tiene el envase para el consumidor y qué están haciendo los fabricantes para que sus productos brillen?

A world of opportunities
In the final part of our Seizing Opportunities series, we recap the global trends presenting a world of possibilities for brands and producers

Driving sustainable growth
Previously, in our Seizing Opportunities series, we saw how consumers are calling for more trust and transparency. Now, we turn to the growing demand for sustainability

Craving health and convenience
Following on from our previous Seizing Opportunities story, exploring the effect of growing global consumption, we look at key products in demand amongst consumers

Fuelling the functional water frenzy
In part three of our World of Water series, we take a look at why more consumers are switching from high-calorie, sugar-loaded sodas to beverages offering added health benefits like functional, flavoured near-water drinks.

Seeking the taste of nature
In part two of our World of Water series, we look at why consumers are increasingly turning to more premium and responsibly-sourced water drinks

There must be something in the water
In part one of our World of Water series, we begin our journey into the evolving tastes and trends of water, exploring its ever-growing appeal as a product

All eyes on India
With India’s economy booming, the country’s food and beverage industry is transforming as it attempts to answer a new era of consumer demands

The rise of premiumisation
Premium is no longer just about price. It's the promise of exceptional quality and experience, fuelling a growing taste for unique, value-added products All over the world, consumers are increasingly looking for a tas...