Purpose at work
By aligning individual contributions with sustainability efforts, community engagement, and tangible global impact, SIG significantly boosts employee motivation, retention, and satisfaction. This strong connection with purpose not only enhances organizational culture but also reinforces the company’s commitment to driving positive change.
Why purpose-driven work matters
Purpose-driven companies witness 40% higher retention rates and attract top talent.
LinkedIn – Purpose at Work Global Report
Employees who find meaning at work are more than three times as likely to stay with their organizations.
— Harvard Business Review – "What Makes Work Meaningful?"
Employees motivated by purpose are 3 times more likely to have higher job satisfaction.
Gallup – The Importance of Purpose
Connecting roles to greater impact
The movement toward purpose-driven workplaces accelerated significantly over the past decade, driven by societal shifts and employee expectations. Organizations now clearly communicate and integrate their purpose into everyday roles, making work more meaningful.
At SIG, employees are actively encouraged to see their roles through the lens of broader impact, notably in sustainability and community initiatives.
Benefits of purposeful engagement
Purpose-driven alignment leads to:
- Increased motivation and job satisfaction
- Higher employee engagement and productivity
- Reduced turnover rates
- Stronger emotional connection to organizational goals
At SIG, purpose-driven roles enhance employee engagement and amplify the overall impact of our business.
How SIG aligns purpose and impact:
- Sustainability initiatives – Employees actively contribute to environmental efforts through projects, driving tangible community and environmental impact.
- Community engagement – SIG’s Future+ Ambassadors network facilitates meaningful local community engagement, allowing employees to participate actively in social impact projects.
- Internal communication – Regular updates via our SIGer app and internal newsletters highlight personal and collective contributions to sustainability and community projects, reinforcing employee connection to purpose.
- Recognition of impact – Celebrating contributions through internal stories and recognition awards strengthens the link between individual roles and greater organizational goals.
SIG’s 2025 purpose snapshot
- 84% of employees state that they are pleased with the contribution SIG is making towards community and society (3% above benchmark)
- Achieved high levels of employee pride and connection to organizational goals, as evidenced by an 86% sustainable engagement score.
What's next for purpose at SIG?
SIG remains committed to further embedding purpose into daily operations, enhancing communication around individual impact, and expanding meaningful employee participation in sustainability and community initiatives.
At SIG, purpose isn't just a statement—it's the core of our collective mission, inspiring daily action and lasting impact.
Leadership podcast interview with Rosario Ciancimino, Vice President Global Product Marketing
SIGers on the move: meet Mosharraf Hossan
