sig combibloc group logo

The leaders of the pack

What food and beverage packaging is most popular among consumers, and why? Find out in part five of Food for thought.
What’s popular within packaging?

To understand what food and beverage packaging formats are most popular among consumers, we first need to look at the factors and trends that have the most impact on what consumers want.


Sustainability continues to rank as a major influencer when it comes to packaging, with consumers’ top concerns in this category related to hygiene, food safety and shelf life. Other focus areas include ease of use, durability, information included on the label, environmental impact, appearance, and recyclability.


The shape of packaging

When you consider all the factors involved in the consumer decision making process, what does that mean in terms of the type of packaging we’re seeing today? Paper and paperboard packaging, admired for being versatile, strong and sustainable, remains a popular choice for dry foods, while liquid paperboard is growing in popularity for shelf-stable aseptic products.


In addition, the food and beverage industry is also experiencing an ongoing rise in demand for spouted pouches, with the benefits they offer including portability, customization, a lower environmental footprint, and cost efficiency.


What the industry is serving up

Aseptic carton packs and spouted pouches are popular formats for both manufacturers and consumers. But what are manufacturers doing to differentiate their offerings, and what trends are we seeing emerge? On an aesthetic level, bright colors and eye-catching fonts are becoming more popular. At the same time, consumers are on the lookout for packaging that is simple and minimal; characteristics they tend to associate with sustainability and transparency.

Unpacking SIG’s portfolio

Our range of packaging solutions is designed to cover all the trends and topics shaping the food and beverage industry – while helping manufacturers expand their portfolios to better meet consumer demand. For example, with our aseptic and retortable carton packs, manufacturers can package food and beverages in a very safe manner while reducing food waste.

Furthermore, as a leading provider of packaging solutions, we’ve dedicated ourselves to creating packaging that’s not only good for society, but for the environment – with our industry-leading SIG Terra range featuring the world’s first aluminum-layer-free aseptic carton packing material linked to 100% renewable, forest-based materials. And we’re continuing to push the boundaries, with a 2030 goal to take things even further by developing a full-barrier, aluminum-layer-free aseptic packaging structure with a minimum 90% paper content.


In the sixth and final part of Food for thought, we’ll present our key takeaways from the entire series. Join us for a look back and follow along with other discussions by subscribing to our bi-weekly SIG newsletter.

June 27, 2024
April 18, 2024
Unpacking the food and beverage industry
In our Food for thought series roundup, we look back at our discussions on the relationship between food and beverage products and packaging.
March 14, 2024
Packaging the plant-based market
In part four of our Food for thought series, we look into the relationship between sustainable food and beverage packaging and growing demand for plant-based products.