Individualisation: The consumer trend of tomorrow

As consumers are gravitating towards originality and away from one-size-fits-all, unique product design is more important now than ever.

What is individualisation?

In today’s world, uniqueness is king. Consumers are searching for more originality and being less generic; People want to create their own personal ‘brand’ to be set apart from the crowd. From fashion to music, to products consumed: people are chasing niches and businesses are catching on!

What does this mean for my company? 

Many companies have picked upon this trend and have realised the potential in providing individualisation for their consumers. Whether it’s customized, need-based or personalised products, customers want to be seen as individuals, and your products should, therefore, reflect this desire for uniqueness.

What can SIG do to help?

We’ve put together a fact sheet with all you need to know about individualisation – the trend of 2018. Here you’ll find plenty of statistics, research and helpful facts so you and your company can tap into this global trend and start individualising! Download the trend sheet now.

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