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SIG Blog

Stay ahead on the key topics shaping your business, with news and stories designed to inform, inspire and innovate the food and beverage industry.

Tag: Digital marketing

SIG 2021 Standoutofomnichannel Part1 Desktop
November 11, 2021
Making a multi-layered impact
In the first part of our Stand Out on Omnichannel series, we discuss the role of a unified approach for multichannel marketing and highlight three principles that can help your brand stand out.
SIG 2021 Navigating The Next PART6 Desktop
October 20, 2021
In our Navigating the Next Normal round-up, we look back on all the ways the COVID-19 pandemic has changed life for consumers and manufacturers
SIG 2021 Transparency Track PART5 Heroimage Desktop V1
October 05, 2021
Ready, Set – Engage
In part five of The Transparency Track series, we explore how and why manufacturers are using packaging to better engage with consumers.
SIG 2021 CP06 Navigating The Next Normal Desktop
June 11, 2021
The power of omnichannel
In part two of our Navigating the Next Normal series, we discuss the effects of pandemic-induced digital acceleration on consumer behaviour and retailing.
August 25, 2020
Enhancing the experience
In part three of our Connect to More series, we take a look at how food and beverage brands are reaping the rewards of connected packaging
July 16, 2020
Taking engagement to the next level
In part two of our Connect to More series, we highlight brands beyond the food and beverage industry that are unlocking the potential of smart and connected packaging
February 07, 2019
To better reach and engage consumers, products now need to stand out in both the physical and digital worlds. We explore how with connected packaging