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SIG Blog

Stay ahead on the key topics shaping your business, with news and stories designed to inform, inspire and innovate the food and beverage industry.

Tag: Premiumisation

January 11, 2024
Packaging the future
From convenient, high-quality ready-made meals to plant-based snacks, how can today’s trends shape the packaging of tomorrow? Find out in our new series Food for thought.
SIG 2021 Standoutofomnichannel 6 Desktop
March 10, 2022
How to deliver the right message
To stand out from the crowd means finding the best ways to showcase your brand. But how can you figure out what works best for you? Read on in our Stand Out on Omnichannel review.
SIG 2021 Standoutofomnichannel Desktop
December 10, 2021
Judging a product by its cover
In part two of Stand Out on Omnichannel, we turn our attention to package design. How influential is packaging to a consumer and what are manufacturers doing to make their products shine?
November 26, 2020
A world of opportunities
In the final part of our Seizing Opportunities series, we recap the global trends presenting a world of possibilities for brands and producers
October 01, 2020
Driving sustainable growth
Previously, in our Seizing Opportunities series, we saw how consumers are calling for more trust and transparency. Now, we turn to the growing demand for sustainability
July 10, 2020
Craving health and convenience
Following on from our previous Seizing Opportunities story, exploring the effect of growing global consumption, we look at key products in demand amongst consumers
December 05, 2019
Fuelling the functional water frenzy
In part three of our World of Water series, we take a look at why more consumers are switching from high-calorie, sugar-loaded sodas to beverages offering added health benefits like functional, flavoured near-water drinks.
November 11, 2019
Seeking the taste of nature
In part two of our World of Water series, we look at why consumers are increasingly turning to more premium and responsibly-sourced water drinks
October 11, 2019
There must be something in the water
In part one of our World of Water series, we begin our journey into the evolving tastes and trends of water, exploring its ever-growing appeal as a product
March 13, 2019
All eyes on India
With India’s economy booming, the country’s food and beverage industry is transforming as it attempts to answer a new era of consumer demands
February 12, 2018
The rise of premiumisation
Premium is no longer just about price. It's the promise of exceptional quality and experience, fuelling a growing taste for unique, value-added products All over the world, consumers are increasingly looking for a tas...