Hydra Boost Mixed Berry

Created by SIG Customer Experience Hub Dubai
Hydration that works for workouts, busy days, and hangouts.

Persona & consumption needs

Made for active Gen Z teens and young adults who want hydration that does more. Perfect for workouts, busy days, or social hangouts, offering a clean, functional alternative to soda.

Product insights

Hydration isn’t just for sports, it’s a lifestyle. Gen Z and Millennials want reduced sugar, added vitamins, and
energy-boosting support. Hydra Boost delivers zero sugar, electrolytes, and B-vitamins for clean hydration, energy, and recovery.

Product description & claims

A modern fruit-water blend crafted for instant refreshment. With SIG’s unique Smile cartons, brands can expand into the water category, offering consumers freshness, convenience, and strong shelf impact.

Benefits

This reduced sugar refreshing fruit-water blend enriched with electrolytes and B vitamins, delivers balanced hydration and instant energy for Gen Z’s active lifestyle.

Nutritional Facts | Serving per pack: 1
Serving Size: 1 pack (200ml)
  Per 100 ml
Energy Kcal 21.70
Protein (g) 0.00
Total Carbohydrates (g) 5.91
Total Sugar (g) 4.91
Added Sugar (g) 4.91
Total Fat (g) 0.50
Created, produced and filled at the SIG Innovation Customer Hub – Dubai

Ingredients: Water, Sugar, Acacia fiber, Citric acid, Stabilizer (E440), Natural flavors, Salt, Sodium, Chloride, Magnesium, Calcium, Potassium, Potassium, Vitamin C, Phosphorus, Vitamins (B3, B5, B2, B6, B1).