Fuelade Energy Drink

Created by SIG Customer Experience Hub Dubai
Fuel for late nights, study sessions, and busy days.

Persona & consumption needs

For Gen Z, students, and night shifters who want a cleaner, smarter energy boost to stay sharp through study sessions, late nights, and active days.

Product insights

Energy drinks appeal to Gen Z (35%) and Millennials (37%) seeking focus and stamina, while 39% of Millennials and 34% of Gen Z prefer reduced-sugar options for a healthier boost.

Source: Euromonitor, 2024

Product description & claims

A bold, tropical energy drink that delivers instant refueling, packed in SIG’s unique Smile cartons for convenient on-the-go consumption and a standout edge for your beverage portfolio.

Benefits

Refreshing and tropical, this reduced-sugar energy drink
delivers an instant energy boost for Gen Z on the go.

Nutritional Facts | Serving per pack: 1
Serving Size: 1 pack (200ml)
  Per 100 ml
Energy Kcal 41.00
Protein (g) 0.00
Total Carbohydrates (g) 10.20
Total Sugar (g) 10.20
Added Sugar (g) 10.00
Total Fat (g) 0.00
Created, produced and filled at the SIG Innovation Customer Hub – Dubai

Ingredients: Water, Sugar, Citric Acid, Sodium Citrate, Taurine, Caffeine, Inositol, Vitamin B3, Glucuronolactone, Vitamin (B6, B5,B2,B12), Flavor.