SodaStream’s Schorlen-Mix launch in SIG Dome carton bottles

Case study

SodaStream

a PepsiCo subsidiary, is a top global sparkling water maker brand. SodaStream empowers consumers to create perfect personalized sparkling beverage experiences with just a push of a button. By allowing its users to make better choices for themselves and the planet SodaStream is revolutionizing the beverage industry and changing the way the world drinks.

Their challenge

SodaStream, standing for mindful consumption, has built its reputation on a circular eco-system of sparkling water makers, flavors and refillable CO₂ cylinders, enabling consumers to make sparkling beverages at home while replacing single-use plastic bottles. As the brand looked to expand its flavor offerings into the fruit Schorlen category – a segment identified as the second most popular soft drink in Germany*– it faced the challenge of finding packaging that aligned with its eco-conscious values while delivering convenience and product protection.

Solution

SodaStream partnered with SIG to adopt the SIG Dome carton bottle for its new Schorlen-Mix syrups. SIG Dome combines the protective, environmental, and logistical benefits of an aseptic carton pack with the lightweight, easy-to-use features of a bottle. Made primarily from FSC™-certified paperboard and produced using 100% renewable electricity, SIG Dome is designed for recycling and boasts a high share of forest-based renewable materials. Its central closure position and resource-efficient, space-saving design further enhance its appeal.

Key features

SodaStream has taken a bold step into the fruit Schorlen segment with the introduction of its Apple Schorlen-Mix and Grape Schorlen-Mix syrups. This launch is not only a product innovation but also marks SodaStream’s first use of aseptic carton packaging, specifically the SIG Dome 500ml carton bottle. The collaboration underscores both brands’ dedication to sustainability and mindful consumption.

Sustainability commitment

By choosing SIG Dome, SodaStream reinforces its dedication to resource-efficient, sustainable consumption, reducing reliance on single-use plastics.

Market expansion

SodaStream successfully entered the fruit Schorlen segment, responding to consumer demand identified in its Beverage Compass study* with YouGov.

Brand differentiation

The innovative packaging solution helps SodaStream stand out in a crowded market, offering consumers a unique, responsible way to create their favorite drinks.

Consumer experience

It offers all the protective, environmental, and logistical benefits of a carton pack and at the same time the convenience of a bottle thanks to its light weight and central closure position.

„According to a recent study*, fruit Schorlen are the second most popular soft drink among Germans, right after Cola. We now serve this segment with Mix for fruit Schorlen in carton packs, which also score points for their good eco profile.”
Dennis Griebling
Senior Product Manager at SodaStream

At-a-glance

Product

SodaStream Apple Schorlen-Mix and Grape Schorlen-Mix

Packaging

SIG Dome 500ml carton bottle

Technology

Aseptic filling technology

“We are delighted to have gained another strong partner for our packaging solutions. We are convinced that SodaStream spritzers in SIG Dome have the potential to offer consumers a unique and value-adding experience to create their SodaStream drinks even more responsibly.”
Viktoria Uhl-Pochman
Head of Sales Austria & Switzerland at SIG