Leadership & Wellbeing Podcast with Ayed Alkatrangi
What if the goal isn’t work-life balance — but work-life integration?
In our latest Leadership & Wellbeing Podcast, Ayed Alkatrangi, Digital Transformation Manager, EU, shares reflections from an 18-year journey at SIG — from regional marketing in Dubai to leading digital transformation in Europe.
One perspective that stood out?
“I stopped believing in work-life balance. I believe in work-life integration.”
For Ayed, leadership is not about maintaining a perfect balance at all times — it’s about adapting to different phases of life, setting priorities, and creating space for what matters most.