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Our strategy

SIG is working in partnership with its customers to bring food products to consumers around the world in a safe, sustainable and affordable way. That’s our role for people and society, that’s our purpose as a company.


We want to fulfill our role for ever more people, following our dream to see every consumer in the world with an SIG packed product in their hand and a smile on their face, every single day. A dream that drives us to truly understand customer and consumer needs and to provide holistic solutions for the food & beverage industry.

For better, our dream and our purpose are at the heart of our Corporate Compass – a strategy made for growth. Founded on three clear principles, our compass guides the choices we make every day. The choices for our people who always strive for better. For our customers who can expect packaging solutions for better, every time. For more growth to come closer to our dream and to create sustainable value for our stakeholders. For creating food packaging that makes the world a better place.

People – we are always striving for better

Promote gender equality by executing our diversity, equity & inclusion roadmap on gender balance

Further increase our sustainable employee engagement score by driving our culture and fostering transformational leadership

Uphold labour rights and provide fair working conditions

Achieve zero lost time cases (LTC) by rigorously creating a ‘safety first’ work environment

Customer – we want to deliver packaging solutions for better, every time.

Create total customer satisfaction and increase net promotor score (NPS) at all touchpoints

Continuously improve customer experience through operational excellence by rigorously executing the SIG excellence system (SES)

Win new customers by bringing choice, differentiation and added value through our unique packaging systems in chilled and aseptic carton, bag-in-box and spouted pouch

Position SIG as the industry’s innovation and sustainability leader and win business from new and existing customers with our innovation portfolio

Growth – we want to create sustainable value

Grow our core business by increasing market share in established markets and categories

Win in new geographies by bringing choice, differentiation and added value through our unique aseptic packaging systems

Enter new and emerging categories with our innovative and sustainable packaging solutions

Leverage the environmental benefits of the beverage carton, bag-in-box and spouted pouch and SIG’s innovative edge in sustainability

Sustainability – we want to create a net-positive future


Creating more thriving forests


Removing more carbon than we emit


Accelerating innovation on circularity


Improving access to nutrition & cutting food waste