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SIG Blog

Stay ahead on the key topics shaping your business, with news and stories designed to inform, inspire and innovate the food and beverage industry.

Tag: Consumer

January 18, 2023
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July 17, 2019

Connecting to conscious consumers

In part two of our Connect to Nature series, we explore the global issues consumers care about and how sustainability can lead to greater brand engagement
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July 05, 2019

Being clear on sustainability

In part one of our new Connect to Nature series, we see why it’s more important than ever for businesses to show they’re supporting sustainability
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January 18, 2019

A new level of convenience

In a meeting of on-the-go demands and premium preferences, a whole new generation of modern convenience food and drink is emerging
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December 20, 2018

Trends to watch in 2019

From more adventurous eaters to snack-hungry consumers, we put the spotlight on five of the biggest food and drink trends to watch in the year ahead As another year nears, all industry eyes will be looking to the top...
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December 11, 2018

Innovation with a smile

In part five of our Innovation at SIG series, we see how SIG united observation, ideation, prototyping and testing to create its innovative on-the-go pack – combismile In part four of our Innovation at SIG series, we...
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December 06, 2018

Tested to perfection

In part four of our Innovation at SIG series, we explore the final stage in SIG’s structured innovation process – prototyping and testing to find the winning concept In part three of our Innovation at SIG series, we...
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December 04, 2018

Turning insights into ideas

In part three of our Innovation at SIG series, we look at how innovation really starts to take shape through generating and exploring ideas In part two of our Innovation at SIG series, we saw how the first crucial st...
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November 29, 2018

What consumers really want

In part two of our Innovation at SIG series, we look at the first crucial stage of packaging innovation – observing and discovering real consumer needs In part one of our Innovation at SIG series, we saw how innovati...
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November 27, 2018

Why innovation needs structure

In part one of our new Innovation at SIG series, we explore why real innovation isn’t simply invention but a process requiring clear structure and consistency How do you innovate? How do you turn ideas into a reality...
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November 20, 2018

On trend for every occasion

With consumer eating and drinking habits constantly changing, we look back at some of the new SIG-packed products designed to meet today’s big trends. As in any consumer industry, food and beverage producers are drive...
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November 15, 2018

Seeing through the supply chain

With calls for industry transparency growing, SIG’s Senior Product Manager Digitalization & Automatization, Ayed Katrangi, discusses its impact on the supply chain Why are we seeing a greater need for visibility i...