Watermelon Flavored Hydration Drink
Everyday hydration, elevated.
Persona & consumption needs
Made for athletes and active consumers who move more and expect more from their hydration. From workouts and training sessions to busy days on the go, they’re looking beyond simply quenching thirst for convenient hydration that fits naturally into an active lifestyle.
Product insights
Hydration is becoming increasingly functional, with hydration focused launches growing 26% annually. As consumers look for drinks that do more than simply refresh, this growth creates an opportunity for brands to bring added functionality into everyday hydration occasions. (Innova Market Insights, 2021–2025)
Product description & claims
Functional hydration meets the right format. Hydra Melon brings refreshing watermelon flavour and electrolytes together in SIG’s SmileSmall format. Designed for active moments and everyday movement, it shows how brands can combine functional hydration with a convenient format and standout pack appeal.
Product benefits
A refreshing and hydrating drink infused with electrolytes and naturally occurring fruit sugars, designed to support everyday hydration.
Ingredients: Water, White grape juice concentrate, Pear puree, Strawberry puree, Sugar, Black carrot concentrate, Citric acid, Tri potassium citrate, Stabilizers (E412, E440), Nature identical flavors, Colors, Betaine.
Our innovative product concepts
