High Protein Toffee Nut Drink
More protein. Seriously indulgent.
Persona & consumption needs
Built for the protein maxxers: health conscious, active and always on the go consumers who want more protein without giving up great taste. Whether it’s a busy morning, a post workout boost or an on the go snack, they’re looking for easy ways to pack more protein into their day while still choosing something they genuinely enjoy drinking.
Product insights
73% of consumers want protein products that deliver on both nutrition and taste. This signals an opportunity to rethink protein drinks as more than purely functional products, combining the nutrition consumers actively seek with the taste and indulgence that keeps them coming back. (McKinsey, 2026)
Product description
High protein meets everyday indulgence in SIG’s distinctive SmileSmall format. With 18g of protein, high fibre, no added sugar and a lactose free formulation, the concept shows how brands can deliver strong functional nutrition in a convenient format that still feels rich, satisfying and enjoyable.
Product benefits
An indulgent, lactose-free drink packed with 18g of protein and high fibre, with no added sugar, combining great taste with functional nutrition.
Ingredients: Fresh low-fat cow’s milk, Milk protein, Chicory root fiber (inulin), Milk solids, Natural caramel toffee flavor, Stabilizers (E471, E407, E412), Color (caramel), Sweetener (sucralose), Lactase Enzyme, Vitamin A, Vitamin D3.
Allergen: Milk
Our innovative product concepts
