Tamarind Flavored Plum Cooler

Made for Gen Z, Millennials and Boomers who connect with familiar regional flavours in different ways. For older generations, tamarind can bring back familiar tastes and memories, while younger consumers can discover a traditional flavour through a fresh, modern drinking experience.

1 in 2 consumers crave nostalgic flavours that bring back familiar tastes and memories. This creates an opportunity for brands to revisit traditional favourites, preserving the familiarity consumers connect with while reintroducing them in formats that feel relevant for today. (Innova Market Insights)

Tradition gets a modern refresh. Tama Burst reimagines the familiar taste of tamarind in a refreshing ready to drink format, giving brands a way to bring a well known MENA favourite into today’s beverage landscape while keeping its regional roots at the heart of the experience.

A bold and refreshing tamarind cooler, made with natural fruit sugars and no artificial colours for a vibrant, flavourful experience.